MEDIA TRAINING

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Whether you are the chief executive of a large corporation, a seasoned board member, a well-regarded PR practitioner, a recognised sports personality or social media influencer, public engagements and ad hoc communications can have you tongue-tied and off-message. In fact, the more well-known you are, the harder these interactions can be, as the stakes tend to be higher.

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All too often, instead of seeking out bespoke and discreet training solutions and fit-for-purchase message development ahead of such engagements, people shy away from the public spotlight – failing to take the opportunities of promoting their personal and organisational brand and their messaging platform, product and/or service.

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In an era of digitization and 24/7 social media interactions, one cannot sell ideas, products or services without being camera-ready. Unlike traditional training methodologies, Big Ticket Items focuses on helping you enhance your unique voice by offering options, perspectives and choices, which will best suit your personality and serve to optimally deliver your key messages (whether proactive or reactive) to your particular audience.

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You can have the best goods, services, systems, processes and play in place, but if people do not buy into your message and value proposition, you may lose the trust and ear of your key stakeholders.